Influencers x BloxBoom - Why You Should Work With Us
Why You Should Work With Us?
WTF is BloxBoom?
BloxBoom is the fresh face in the Roblox world, having made our mark just a couple months ago. (December 2023)
Before this, we were influential in Rocket League, running trade bots, marketplaces, supervising scam lists, and operating one of the largest Rocket League Discord bots, among other achievements.
Simply put just because we are new to Roblox does not mean this is our first rodeo.
One of our biggest advantages is our professional development team, enabling us to craft features that our competitors cannot.
Additionally, one of the owners at BloxBoom is a creator, so we understand the challenges with creating content (and we are here to help đ)
Partner / Star Code vs BloxBoom
We understand that many of you have either a Partner role in the games you play or even being a Roblox Star Creator. We are glad you are getting the recognition you deserve butâŚ
Youâre merely getting a âstickerâ for the thousands of dollars you are probably generating these games and Roblox themselves.
Sure you might attract a few extra people because they see your Partner title in a game but really think about it⌠is that all youâre worth? A Title?
We have some absolutely WILD statistics to show you:
- Not a SINGLE influencer has made more money from being partner / having a star code that has worked with us (not even close đ¤)
- Not a SINGLE influencer has regretted losing their star code / partner that has worked with us (they had no exciting, cool benefits before)
- ALL influencers that have worked with us have had options to continue work with us
- ALL influencers have had more resources to re-invest into what actually matters to them (getting access to the newest content, having money to hire an editor or thumbnail maker, etc)
Starcode vs Partner vs BloxBoom
Starcode | Partner | BloxBoom | |
Paid? | â | â | â |
Payment Type | Commission that is low converting & a low percentage | Commission that is decent converting & a low percentage | Commission + Alternatives that is high converting and 10% minimum |
Can Sign Units? | â | â | â |
Free Roblox Premium ($20) | â | â | â |
Access to New Items | â | â | â |
Other Content Opportunities | đ¨ They say this, but we have never met someone who has actually gotten one | đ¨ Rare | â Other games are offered if you want to switch your content up |
Now... be REAL with yourself, does Roblox or the game creator:
- know you by name?
- care about the content you create?
- want to help your channelâs future?
- going to help you be flexible with the games you play?
- give you ideas for new videos and help fund it?
- connect you with a network of other influencers to collaborate with to expand your audience?
We donât know the exact details of your agreements but we assure you that you will get all of this working with us.
Lastly, Iâll leave you with a quote from a BloxBoom sponsored YouTuber with 900k+ subscribers:
âWell, the only advantage now [referring to star code] is to have the star badge and the premium subscription. Before uploading UGC it was free for YouTubers, now we have to pay almost 2k Robux to publish one. About the star code⌠Well, that doesnât help at all, honestly.â
Why BloxBoom?
Anyways, to fully understand âWhy BloxBoom?â, we believe it's important to get a full picture of how BloxBoom impacts everyone involved
As you can see, everyone wins with BloxBoom. It has a net positive impact, it's just a matter of getting everyone to work together. Now letâs delve into the specifics.
Impact on Creators
Creating engaging content around a game, such as tutorials, gameplay videos, and more, is crucial for building a supportive community. The creator, (thatâs you) is one of the most vital parts of growth for games and 3rd party websites.
We recognize the challenge content creators face with low earnings from major platforms, often leading you to accept sponsorships unrelated to your niche. This situation usually results in offers that undervalue your work.
We both know your worth more than those offersâŚ
Partnering with us offers the flexibility to select the games you wish to play, complemented by our suggestions for alternative games that could yield YOU a higher return. The best part is you arenât forced into anything unless you choose to accept the offer.
This arrangement not only opens the door to new gaming experiences with assured initial compensation but also includes a bonus for diversifying your content into unfamiliar games. This strategy also enhances your potential to attract a wider audience across various games.You get more options for your videos and you get PAID exploring new games.
Whatâs best for you is also best for us!
This approach is designed to support your growth and adaptability in content creation while still getting paid the most.
Working With BloxBoom
Initial Sponsorship: Once partnered with BloxBoom, we start by sponsoring content for the game you usually play and are most comfortable with.
Adapting to Changes: If the game is not profitable or not favored by its developers, we won't abandon you. We provide alternatives based on our analysis and data.
Exploring New Opportunities: We offer options to venture into new games, guaranteeing payment for your willingness to diversify your content.
Expanding Your Portfolio: You're encouraged to broaden your content by choosing from a list of games we sponsor, ensuring you're compensated for every video created.
Of course this is all paid đWe just may need some additional information to make you the fairest offer possible.
We offer multiple payment options such as fixed sum payments, % based payments, view based payments, and more depending on the circumstance and preference.
Note: You do NOT have to switch games, we just offer opportunities if you want *see Interest in Future Opportunities section*
Interest in Future Opportunities
As previously mentioned we want whatâs best for you! If youâre interested we can help you explore new games and new forms of making content to further your career in content creation, we want to help you grow as a creator.
We get it, this was a LOT of information to unpack. But if you have any questions, comments, or concerns, feel free to reach out to us⌠We are here to help to the best of our ability
Hope we can work together soon đ¤
Oh, youâre still here? Well if you're interested look at our case study and the positive impact it has on games that we support!
Impact on the Game
In our experience, here is how the game is impactedâŚ
*3rd Party Sites Enter the Scene & Sponsor Content Creators*
First, the traffic and player count increases.
Second, the sales in the game increases.
Third, as the player base matures, the sales decrease (as they typically understand you can get better prices on third party sites).
If the game creator makes changes to their monetization model, they can avoid this
Fourth, the game creator switches their primary monetization model away from items, but keeps items as a key feature.
This looks like focusing on a BattlePass, perks, or intangibles that you canât get from trading
Fifth, the ultimate rewards are reached. Revenue increases, retention rate is high, active player count is high, and their income stream becomes dependable.
In summary, the game gets:
- More traffic
- Better Retention
- A temporary boost in short-term sales (which can be used to pay for feature development)
For practically free and with the right preparation, they can negate any downside.
Case Study - CSGO
Third parties done RIGHT (well for the most partđ)
CSGO, a long-standing basic shooter game despite being technically surpassed by newer titles, continues to thrive
This enduring popularity might be attributed to its robust trading economy, valued at over 1 billion dollars (yes this is USD and yes this is accurate), suggesting a significant factor in its resilience
However, for both of these figures, many dispute that it is higher due to private inventories that canât be scanned and items with rare patterns such as Blue Gems.
Now the real question is how did CSGOâs economy grow so big?
- Well the formula isnât so complicated after all..
- Large amount of traffic / players = demand
- Items are seen as a luxury = well made monetization plan
- items not duped or generated = supply
- *good* freebie items are rare/non-existent = supply
- tools for 3rd party usage = opportunities for other players to capitalize
This is just a glamorized, Supply + Demand + Product Market Fit (with some more specific details)
Results of messing these upâŚlets run through some examples
Items are NOT seen as a luxury - this prevents games from having a sustainable trading market that traders can profit on
Items ARE duped or generated - this prevents games from having high value items, extreme desire, and confidence for players/sites to invest in the game heavily
NO Tools for 3rd party usage - this prevents you from getting HELP on growing your game
Trying to do everything yourself in business is an option, but it is a hill that many companies (including top companies) die on.
While other shooter games were focusing on everything all at once (ex: trading, monetization, creators, gameplay, esports, merch, sales, and activity)
CSGO focused on what mattered most to them and what they were good at. Gameplay, esports, sales, and activity.
A lot easier donât you think?
In CSGOâs case, by focusing on their business, product and ESports they were able to generate a lot of leverage from those activities.
By opening the door to 3rd party sites (keep in mind they never endorsed them), they took care of the:
- influencers
- social media
- marketing
and built a WHOLE ECOSYSTEM for players to interact with CSGO even when not playingâŚ
Not convinced? Look at this graph for when CSGO actively opposed their 3rd party sites
Case Study - Rocket League
Third parties treated HORRIBLY, what NOT to do
To understand the consequences of removing third-party websites, let's go back in time to December 5th, 2023
We can observe Rocket League's decision to eliminate in-game trading
This action directly affected ALL major third-party platforms (like RLGarage, OP.Market, RL.Exchange, and Aoeah) effectively ending their association with the game.Now let's take a look at their content situation:
Jon Sandman (1.5M): Switched to a different game.SunlessKhan (2.2M): Currently on hiatus.
Pickapixel (944k): Reduced post from daily to two videos monthly. Moved to another game.
Zenic (370k): Channel collapsed.
Dualview (440k): Shifted from daily to weekly posts.
SniiperRL (412k): Has not posted in four months.
D7 (480k): Transitioned to creating Minecraft content.
The remaining content? Pennies to what it used to be..
Some pro players
Some freestylers
And some other youtubers have tried to continue
However⌠views are at all time lows for them
Well, how about ESports? That has to be doing good, right?
WRONG, viewership for Rocket League esports content has dramatically fallen from an average of 120k views to just 40k
Even professional tournaments are dying in viewership⌠the game is effectively drying out from a decision regarding trading.
The pattern?
Except for SunlessKhan, ALL of these YouTubers were sponsored. The proâs that did keep playing⌠it's almost like they are paid until their contract expires, oh wait they are
Wonder what will happen once Rocket League has to lower their salaryâŚ
Side note: SunlessKhan refused sponsorships for years to remain on the game developers side, pledging absolute loyalty. Once the game removed trading, how do you think he felt after they killed the game, his career, and he understands that his loyalty was in vain
Our stance
We're not advocating for endorsement or acceptance of third-party sites, recognizing the complexities involved. However, a hands-off approach could enable organic, cost-free promotion of your game for years, supported by undeniable statistics.
Case Study - [Redacted Roblox Game] Roblox
We had to redact the name of this Roblox game to avoid drama and damage to their public perception, but this is completely based on a real situation.
Picture this, your game is dying despite your best effort to add more features and listen to the community.
By miracle 3rd parties began sponsoring influencers that played their game, instantly driving traffic to their game for FREE. An unexpected lifeline.
Despite being called straightforward, repetitive, and having plenty of other community frustrations over infrequent updates, it continues to be immensely popular and maintains its status among the top games on the platform.
This is noteworthy, especially in a landscape where even the largest Roblox games tend to phase out over time, suggesting that there are factors beyond constant updates that contribute to a game's sustained success and community engagement.
Several influencers claim the game no longer captures their interest as it once did. Yet, they remain active players and contributors to the gameâs success.
While we canât provide names as we still work in this industry and donât want to oust anyone, here are some of the following counts so you can at least understand the legitimacy of these claims.
TikTok Creators: Account 1 (1M+ Followers), Account 2 (1.M+ Followers), Account 3 (700k+ Followers)
YouTube Creators: Account 4 (400k+ Subscribers), Account 6 (250k+ Subscribers), Account 7 (200k+ Subscribers), Account 8 (800k+ Subscribers), Account 9 (350k+ Subscribers)
What keeps these creators so dedicated to the game instead of switching to another game?!?
Okay Iâm gonna stop answering my questions now because I think you get the point
Financial incentive is compelling, with some earning thousands monthly, a factor that motivates them to continue engaging with a game even if their passion for it has dwindled.
This scenario mirrors a wider truth about work and motivation, where financial rewards often outweigh personal enjoyment.
Typically, partnering with a sponsor like BloxBoom can significantly boost a content creator's income, often tripling what they'd make from ad revenue alone. Earning $1k monthly from ads might not justify full-time commitment, but adding a $4k sponsorship deal for incorporating a simple ad into their content can transform content creation from a hobby to a sustainable full-time career, focusing on the game they cover.
It's important to consider not just YouTube but also YouTube Shorts and TikTok for content creation. TikTok's pay rate of $0.02 - $0.04 per 1,000 views is inadequate for making a living, especially when focusing on a specific niche like Roblox games.
However, our study revealed that a TikTok creator sponsored by us [BloxBoom] earned $0.90 per 1,000 views, which is 45 times more than the platform's standard rate. This game is known for its short form content and you may notice a pattern that they are all sponsored.